Snoop Dogg Rolls Out First Cannabis Coffeeshop In Amsterdam: ‘It’s Only Right That I Bring S.W.E.D. Global To This Iconic City’
Snoop Dogg will open his first coffeeshop, Smoke Weed Every Day (S.W.E.D.), in Amsterdam on August 1. The coffeeshop represents an important part of S.W.E.D.’s global expansion strategy. Earlier this month, Snoop Dogg launched his first SW.E.D. store in Los Angeles.
The news comes on the heels of the popular rapper and entrepreneur stealing the show at the Paris Olympics when he danced with the Olympic torch in hand. Snoop, who has been a long-time advocate for the legalization and responsible use of cannabis, went to France very aware that smoking weed for recreational use is forbidden there. He previously announced he’ll be coming “clean as a book.“
When it comes to Europe’s weed capital, Snoop chose to open a cafe that exhibits his passion for …