Snoop Dogg, Willie Nelson And Martha Stewart Light Up On 4/20 With Bic’s ‘Slow Burn Sessions’ — Here’s How To Join Them
Willie Nelson, Snoop Dogg and Martha Stewart are teaming up once again in partnership with Bic to promote its EZ Reach lighter and to celebrate this year’s 4/20 cannabis holiday.
Launching precisely at 4:20 pm on 4/20, the event, titled the “Slow Burn Sessions,” will feature the trio for 4 hours and 20 minutes of exclusive content on Bic’s YouTube channel all weekend, giving viewers a chance to unwind with three mood-setting segments, with each representing each celeb and with its own flare.
“Think along the lines of the holiday yule log you put on during that time of year, but for 4/20 and with Martha, Willie and Snoop,” according to Whiskey Riff.
Each of the three sessions includes footage …