Study: This Is The #1 Social Media Platform For Recreational Cannabis Consumers (And It’s Not Facebook Or IG)
During a captivating session at the Benzinga Cannabis Capital Conference, Alexa Alianiello, head of U.S. sales and partnerships at X (formerly Twitter), shed light on the unique relationship between the platform and its cannabis-engaged audience.
“Cannabis users are X users. But don’t just take my word for it… A recent study from GWI on smoking behavior states that X is the number-one platform for recreational cannabis consumers,” Alianiello said, emphasizing the platform’s prominence among recreational cannabis consumers.
The data she referred to indicates that X enthusiasts are also 25% more inclined to engage with cannabis recreationally than those not on the platform.
To provide a more nuanced understanding of this demographic, Alianiello shared findings from a …