Taco ‘Bout Munchies: Cannabis Consumers 61% More Likely To Order Via DoorDash – Here’s What They Buy The Most
The Justice Department’s plan to reclassify marijuana from a Schedule I to a Schedule III drug might not make it federally legal, but it’s certainly stirring the pot in more ways than one. With shifting national attitudes – 24 states have legalized recreational use and another 17 for medicinal purposes— cannabis is no longer the taboo topic it once was. This announcement opens the door for further research and innovation, reflecting the growing acceptance and influence of cannabis on consumer behavior.
High Times And Higher Spending: The Fast Food Frenzy
A recent survey of nearly 5000 self-identified cannabis consumers led by Numerator reveals some eye-opening trends. For instance, THC consumers, predominantly Gen Z and Millennials with lower to middle incomes, are not just getting high, they’re getting hungry. And their munchies are driving significant changes in the food and beverage market.
Per the findings, marijuana consumers spend a larger portion of their grocery budget on items like sports and energy drinks (1.7x more), beer (1.3x more), frozen sandwiches (1.3x more), frozen pizza (1.1x more), and frozen appetizers (1.1x …