Tech Tips To Master Cannabis Retail: Expert Advice From Benzinga’s California Market Spotlight
At the highly successful Benzinga California Cannabis Market Spotlight conference held in Los Angeles on February 22, Matt Shterenberg, co-founder of Deeproots Partners, shared his vision on optimizing cannabis retail through technology, emphasizing a principle that seems simple yet is revolutionary in practice: “Keep it simple.”
A Deep Dive Into Retail Tech Optimization
The conversation, led by Rachel Wright of Highly Capitalized and 420 CPA, unraveled the complexities behind a successful retail operation in the cannabis industry. Shterenberg began by outlining the challenges retailers face, noting the plethora of tech stack options available. “Retailers have tons of different choices… They all come at different costs, they all come at different investment points,” he explained.
Deeproots Partners, an SEO agency focusing on dispensaries, stands at the intersection of technology and retail, helping clients navigate the multifaceted world