The $30 Billion Question: Can Cannabis Pouches Do What Zyn Did For Nicotine?
As THC pouches slowly gain traction in the cannabis industry, new commentary from economist Beau Whitney suggests the potential may be far greater than previously understood—if key barriers are addressed.
Whitney, founder of Whitney Economics and one of the most cited cannabis economists in the U.S., told Benzinga that THC pouches could act as a direct substitute for chewing tobacco, which is a global market estimated to be worth between $20 billion and $30 billion annually.
“This is about the same as all of the cannabis sold in the U.S. in 2024, regardless of delivery mechanism,” Whitney noted.
The comparison casts new light …