The DEA Wants Teens To Become Anti-Weed Influencers For $25 A Pop
The U.S. Drug Enforcement Administration (DEA) is trying to be cool again. And by “cool,” we mean desperately attempting to curb the inevitable: weed is mainstream, legal in much of the U.S. and enjoying a global glow-up. But instead of rolling with the times, the DEA has teamed up with anti-cannabis nonprofit Johnny’s Ambassadors to recruit young people for a TikTok—sorry, Instagram—campaign against THC. As reported by Marijuana Moment’s Kyle Jaeger, the plan is to pay kids to make videos bashing weed because nothing says authenticity like a government-funded hashtag campaign.
Paying Teens To Say No To Weed
For its latest “Just Say No” remix, the DEA is dangling cash in front of students to get them to post anti-THC videos ahead of April 20—aka 4/20, aka Christmas for stoners. The going rate? A whopping $25 for a solo rant, $35 for a group effort and a mighty $50 for a professionally shot skit (with adult supervision, of course). The goal? To “flood” Instagram …