The Hottest New Brand In ‘Trippy’ Fashion: Meet The Ann Wagners
By Hernán Panessi via El Planteo. Adapted for Benzinga
Not too long ago, brands like Forever 21 and American Apparel were setting the stage with trendy, edgy fashion, while AllSaints and Urban Outfitters made waves with their unique storefront events and bold advertisements. Each brand had its own distinct flair and identity.
Since then, fashion brands have navigated a blended spirit, where visiting one store in a mall feels like visiting them all. Amidst this homogenization, the need for deep, original exploration seems to be the only salvation.
In this quest, akin to the unique vibes of yesteryears, The Ann Wagners offers an authentic journey rooted in cannabis culture, New York City nightlife, cyberculture and the Berlin raves of the 2000s.
“Our brand is all about being ‘mounted,’ going out, having fun,” says Flavia López Foco, the creative mastermind behind The Ann Wagners, a fashion label with a name reminiscent of an Australian psychedelic rock band praised by Pitchfork.
Fashion, Ambiguity And A Nod To Prince
Amid their wildly provocative pieces —ones that might scandalize suburban parents— lies a universe of links to the cannabis cosmos. “For us, incorporating cannabis into our brand is a way to normalize marijuana use. Being a stoner is a way of life,” declares López Foco, in a manner that 2024 rockstars should – though many are lost in algorithmic gadgets and the careful asceticism of not offending anyone.
Take their latest collection, Sex-Stars, which pays homage to Prince’s 1984 Playboy cover, flirting with ambiguity and provocation. The collection names are 100% …