‘The Most Authentic Celebrity Story In Cannabis’: Khalifa Kush Exec
At the recent Cannabis Market Spotlight: California event in Anaheim, DJ Saul, CEO of B&Y Ventures, shared his perspective on the role of genuine connections in celebrity-backed cannabis brands. Representing Khalifa Kush, the cannabis line co-founded by Wiz Khalifa, Saul spoke about how an authentic brand connection can set companies apart in a competitive industry.
Building Trust Through Authentic Branding
“Khalifa Kush has the most authentic celebrity story in the space,” Saul said, suggesting that this foundation has …