They Turned Fruit Bouquets Into A $500 Million-A-Year Business—Now They’re Selling THC. Here’s Why
For years, people made the same joke: “Does ‘Edible Arrangements’ sell edibles?”
Now, it does.
Edible Brands—the parent company behind the fruit bouquet giant with more than 800 locations and roughly $500 million in annual revenue—has officially entered the cannabis-adjacent space. But instead of leaning into novelty, the company is positioning itself as a responsible operator in a murky and fast-growing category: hemp-derived THC.
Its new venture, Edibles.com, launched earlier this year as a curated e-commerce marketplace offering low-dose THC products from brands like Cann, Wana, 1906 and Happi. While the site’s branding is light on references to Edible Arrangements, the infrastructure and ambition behind it reflect the scale of a company that has delivered fruit bouquets to millions.
“We’ve had this idea for a long time,” said CEO Somia Farid Silber in an exclusive interview with Benzinga Cannabis. “It was kind of this casual, running joke—‘Do you sell edibles?’—but once we owned the domain, we realized we had an opportunity to build something trusted. Something that helps people live better, not just get high.”
‘You Want To Come Into This Space? Why?‘
When Thomas Winstanley, former chief marketing officer at craft cannabis company Theory Wellness, first heard about the project, he didn’t quite get it.
Photo: Thomas Winstanley
“I was skeptical at first,” he admitted. “It was like—wait, you have edibles.com? You want to come into this space? Why?”
Winstanley, who’d helped build one of the East Coast’s most recognized cannabis brands, had seen how messy the industry could be. He didn’t want to be the “weed guy they brought in” just to slap THC labels on fruit baskets.
Also read: The Broccoli Hack: How Mexican Creators Bypassed TikTok’s Rules To Teach Millions About Cannabis
But as he dug deeper, he saw something rare: infrastructure. Edible Brands had a high-performing e-commerce system that processed roughly $300 million in annual sales, a nationwide last-mile delivery network and leadership that was genuinely interested in doing it right.
“I didn’t want to come in like a bull in a china shop and just try to peddle a bunch of products,” he said. “What drew me in was the opportunity to build something with integrity, something rooted in wellness.”
Photo: Somia Farid Silber
Farid Silber had already positioned Edibles.com as a standalone platform—separate from Edible Arrangements, but powered by the same operational backbone.
“We’re building out a platform that’s all about gifting, food, health and wellness,” she said. “This is the wellness part.”
Not Your Typical Dispensary
Edibles.com doesn’t sell THC-laced strawberries or …