‘This Isn’t A Short-Term Fix’: Inside Cannabis Companies’ Push For Efficiency And Growth
Jesse Redmond, head of cannabis research at Water Tower Research, shared his perspective during his recent participation at the Benzinga Cannabis Capital Conference, emphasizing the strategic shift many cannabis companies are making toward efficiency. Redmond explained that this year has marked what he calls the “year of the core,” where companies are focused on cutting costs and optimizing their most productive assets to achieve long-term sustainability.
Redmond pointed out that the process is not a one-time adjustment but an ongoing commitment to operating smarter. “It’s not just about cutting expenses,” Redmond explained. “We’re becoming leaner and more efficient while still expanding mindfully.”
The “Year of the Core” Strategy
The strategy, as described by Redmond, reflects a deeper evolution within the cannabis industry. Companies are tightening operations and reassessing their core assets, focusing on balancing cost-cutting with the desire to grow. “This isn’t a short-term fix,” …