Tilray’s Hi*Ball Energy Returns To Whole Foods Market
Shares of cannabis-lifestyle and consumer packaged goods company Tilray Brands Inc. (NASDAQ:TLRY) are trading higher in premarket on Monday.
The company is strengthening its partnership with Whole Foods Market by bringing back its energy brand, HiBall Energy, to U.S. retail shelves this spring.
Recognized for offering zero-calorie and sugar-free energy drinks, HiBall Sparkling Energy Seltzer Waters is positioning itself as a more health-conscious choice than conventional energy drinks.
“When Hi*Ball Energy joined our Tilray Brands, Inc. family in 2024, Whole Foods Market immediately took notice,” said president of Tilray Wellness, Jared …