Top Brands In $2.2B Cannabis Edibles Market Include Wyld, Incredibles, Wana And Kiva
As edibles rise in popularity across the cannabis industry, gummies have emerged as the preferred product for most consumers.
In 2023, 84% of cannabis consumers favored gummies, up from 45% in 2022. This growing demand has led several brands to dominate the edibles market, with the top ten brands capturing substantial market share in the week of August 25 to 31.
According to recent data, Wyld led the charge, securing 8.4% of the total market share. Close behind, Incredibles held 5%, followed by Wana and Kiva-Camino with 4% and 3.5% respectively. These four brands collectively captured nearly 21% of the market.
This information is from a recently shared New Frontier Data report.
Consumer Trends
The popularity of edibles extends beyond loyal cannabis consumers. In 2023, 70% of individuals …