Trulieve CEO Kim Rivers Calls Out ‘Distortions’ In Ads Opposing Florida’s Cannabis Amendment
With less than two weeks to the ballot vote, the debate around Florida’s Amendment 3 is heating up. Trulieve Cannabis Corp. (OTC:TCNNF) CEO Kim Rivers came out swinging in an appearance on a WESH2 news report in which she described the anti-cannabis ads running throughout the state as “distortions.”
Rivers has taken issue with the portrayal of Amendment 3 in political ads that claim the measure would create a cannabis monopoly in the state.
“The economic door to prosperity would be open to many,” Rivers stated, dismissing the suggestion that the amendment would only benefit large corporations like Trulieve.
The initiative, she argues, is about broadening opportunities in an industry projected for explosive growth.
During a recent visit to one of Trulieve’s 155 dispensaries, Rivers spoke to …