Video: The Secret Behind The Weed Company Working With Future, Mike Tyson, Ric Flair And Hulk Hogan – CEO Tells All
In the most recent episode of Benzinga’s Cannabis Insider, Adam Wilks, the co-founder and CEO of Carma HoldCo, delved into the significance of crafting celebrity-driven cannabis brands that resonate with authenticity and personal stories.
“All of the products that we develop, our R&D process is all developed with our talent,” Wilks emphasized, setting the stage for a discussion that revolved around genuine connections and the transformative power of celebrity narratives in the cannabis industry.
Crafting Authentic Connections
Wilks’ method isn’t exactly a traditional celebrity endorsement model: Instead, he focuses on implementing the celebrity’s personal cannabis journey into the product. Discussing partnerships …