Volkswagen Considers Hemp To Develop Sustainable Substitute For Imitation Leather

The world-renowned German automobile manufacturer Volkswagen (OTCPK:VWAY) could soon be changing the way it produces its faux leather.

What Happened: The second largest auto maker in the world by vehicle sales partnered with the German start-up Revoltech GmbH to research and develop sustainable materials based on industrial hemp. These could be used as sustainable surface materials in Volkswagen models from 2028.

“The sustainable use of resources is a key pillar in our ACCELERATE strategy and is therefore firmly anchored in our mindset and our actions,” stated Andreas Walingen, head of strategy at the Volkswagen brand. “Our clear goal is to fuse customer wishes, sustainability requirements and corporate interests.”

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Groundbreaking LOVR Material

The 100% biological material, called LOVR – “leather-free, oil-free, vegan and residue-based,” is made from industrial hemp grown for the food industry. Material made from 100% bio-based hemp uses residues of the regional hemp industry. It can be produced on existing industrial plants and recycled or composted at the end of its service life in an automobile.

“Our innovative surface material called LOVR that we are developing and testing for the automotive industry in cooperation with Volkswagen is scalable and groundbreaking for sustainability in the automotive sector,” Lucas …

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