Wana Brands Makes Historic European Debut, Targeting Switzerland’s $543M Market
In a landmark move for the global cannabis industry, Wana Brands, a leading cannabis edibles company, is set to become the first American brand to introduce cannabis-infused edibles to Europe, as reported in Forbes by Javier Hasse.
The company announced a strategic partnership with Switzerland-based Alpen Group, marking the beginning of Wana’s European expansion. This collaboration signifies a pivotal moment for the cannabis industry, paving the way for potential future growth across the continent.
Nancy Whiteman, co-founder and CEO of Wana Brands, who is attending the Benzinga Cannabis Capital Conference in Florida on April 16-17, called the move a continuation of the company’s mission to pioneer emerging markets, noted Forbes.
“Since Wana Brands was established in Colorado’s budding market in 2010, our mission has been to pioneer our presence in emerging markets. This vision has now taken us across the Atlantic to Switzerland, marking 14 years of expansive growth,” Whiteman said.
“Switzerland’s global acclaim for precision …