West Meets Midwest: California Cannabis Culture Lands With Breez In Illinois Expansion
Breez, a leading cannabis brand, is making waves as it expands from California to Illinois. We spoke with Austin Hice, Breez’s co-founder and CEO, to understand the strategies and innovations behind their success, despite the challenges of transitioning between states.
Strategic Expansion And Innovations
Breez’s move to Illinois from California has required adapting to new challenges, particularly the harsh winter weather. However, the core strategy remains consistent: creating exceptional products that customers love and share. According to Hice, “ROI usually comes down to making products so great that customers keep coming back.”
Licensing Agreements And Market Growth
Historically, Breez has shied away from licensing agreements, opting instead to operate directly or choose partners with proven track records.
This cautious approach …