What Does Data From 3,500 Cannabis Retail Sources Say About Market Dynamics? CEO Of Analytics Company Reveals Key Trends

In an insightful episode of Benzinga’s Cannabis Insider podcast, hosts Javier Hasse and Elliot Lane welcomed Cy Scott, CEO and co-founder of Headset. As a leading figure in cannabis data analytics, Scott’s perspectives offer invaluable insights into cannabis market dynamics, consumer behaviors and emerging trends shaping the sector.

2023: A Tough Year For Cannabis Operators

The past year posed its share of challenges for the cannabis industry, with macroeconomic factors such as inflation and interest rate hikes impacting businesses across the board. “A lot of that had to do with inflation, interest rates going up, venture kind of pulling back and that has impacted broad categories,” Scott said.

Despite these challenges, Headset’s data, sourced from about 3,500 retail cooperators, including adult-use retailers and medical dispensaries provided a rich view of market …

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