What’s Hot And What’s Not In Cannabis: Dutchie’s Advice On How Dispensaries Can Thrive In 2024
With the U.S. being home to nearly 15,000 cannabis dispensaries, outnumbering McDonald’s in 2023 as Benzinga’s Nicolás Jose Rodriguez noted in his summary of Pew Research Center’s recent analysis, one can’t help but wonder, what cannabis products are being sold the most.
Enter Dutchie. The cannabis tech platform that monitors and shares sales trends says three product categories experienced revenue growth year-over-year in 2023: pre-roll, cannabis flower and edibles. On the other hand, topicals and tincture sales dipped by nearly 13% and more than 25%, Dutchie’s insights suggest.
To get more details on these trends, Benzinga asked Christine Shriver, senior vice president of AdTech and Marketing at Dutchie to shed some light on what’s behind this activity.
“Price sensitivity,” Shriver said, “top categories are also some of the least expensive.”
Consumers frequently seek out products that offer a strong THC concentration at a budget-friendly price point, she explained.
However, choosing cheap is not always the best option.
“Some of the categories declining have enormous benefits and qualities outside of THC concentration alone,” Shriver said, noting that the main culprits are “limited opportunities to educate consumers on them.”
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