Why Cannabis Accessory Brands Are Rushing To Expand Globally
The cannabis accessories industry is experiencing explosive global growth. As legalization spreads across North America, Europe and beyond, demand for high-quality pre-rolls, rolling papers and smoking gear is surging. But only companies that master large-scale manufacturing, supply chain efficiency and global market differentiation will dominate.
Few businesses exemplify this shift better than Hemper and Hara Supply, two rapidly expanding enterprises meeting skyrocketing global demand. Co-founded by Bryan Gerber, Ravjot “RJ” Bhasin, Henry Kochhar and Thai Tran, Hemper focuses on consumer smoking accessories, while Hara Supply specializes in manufacturing pre-roll cones and packaging solutions for cannabis brands worldwide.
“We started the company together about ten years ago,” says Gerber, CEO of both Hemper and Hara Supply. “RJ handles manufacturing in India—most of his tasks involve that, along with international expansion.”
By balancing branding, supply chain efficiency and international expansion, Hemper and Hara Supply have positioned themselves at the center of the fast-growing pre-rolled cone segment—valued at $524.18 million in 2022 and expected to reach $12.55 billion by 2028, with a 69.78% CAGR.
From Subscription Boxes To Industry Dominance
Hemper started as a subscription box service, but quickly outgrew its niche. It evolved into a multichannel operation spanning direct-to-consumer sales, wholesale distribution and large-scale manufacturing through Hara Supply.
“Hara Supply is our contract manufacturing side—we make pre-roll cones, combustible products, packaging, and other cannabis industry supply products,” explains RJ Bhasin, CFO of Hara Supply. “Hemper focuses on the consumer market, with brands like Goody Glass and Smoke Fiends. We sell to both B2C and B2B customers.”
While influencer-driven product drops often steal the spotlight, it’s contract manufacturing where the real revenue lies—and that side of the business requires just as much strategic marketing.
“A lot of it revolves around compliance: rules, regulations and testing,” says …