Why Canopy’s ‘Brand-First’ Strategy Could Set It Apart From Tilray And Aurora – Here’s What Investors Should Watch
Canopy Growth Corp. (NASDAQ:CGC) has built a strategic portfolio of U.S. cannabis assets through its Canopy USA (CUSA) entity. This portfolio includes prominent brands like Wana, a leading edibles producer, Jetty, known for its solventless vapes and multi-state operator Acreage Holdings (OTC:ACRHF).
According to senior analyst Pablo Zuanic from Zuanic & Associates, these assets position Canopy USA for growth, with potential further upside from federal regulatory changes.
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Focus On Brand Expansion
Zuanic says Canopy USA’s strategy is to scale its brands, such as Wana and Jetty, by expanding product lines and entering new markets. “The goal is to build a portfolio of differentiated brands with unique attributes in key segments,” Zuanic states, suggesting the company will focus on expanding in existing states rather than new ones, with Florida being a potential exception.
Valuation And Asset Composition
Zuanic values Canopy USA’s assets at approximately $617 million. Acreage, the largest asset, is projected to be worth over $411 million, while Wana and Jetty are valued at $125 million combined. …