Wiz Khalifa Talks Smoking With Snoop, Dreaming Of Bob Marley, Riding Horses With Lenny Kravitz And Selling Weed In Germany
Editor’s note: This article was originally published in August 2024. It has been updated in April 2025 for clarity and to reflect changes in the German cannabis market.
“When cannabis is regulated, it only helps, it doesn’t hurt. At this point, there’s no way to not regulate it and help everybody as opposed to pushing it off like it’s something that doesn’t matter. We’re past that point. This isn’t the Stone Age; it’s the Stoned Age.” Ultra-famous rapper and entrepreneur Wiz Khalifa leans back, a cloud of smoke lingering in the air as he reflects on the state of cannabis legalization.
For a man who has built an empire on a plant once demonized by governments worldwide, Wiz speaks with the authority of someone who has witnessed—and driven—the tides of change in both culture and industry. His brand, Khalifa Kush, launched roughly a decade ago and now synonymous with premium cannabis, recently expanded into the European market, starting with Germany.
‘All The Older Cats Smoked’
Developing a love for cannabis was almost inevitable for Wiz. Growing up in the studio, surrounded by more experienced musicians who smoked while they created, the herb became intertwined with his creative process. “That’s all I’ve ever been around: smoking and creating,” he reflects. “Being around a lot of musicians, all the older cats smoked. When they came to the studio, they would roll up. It didn’t matter if they were 21, 22, or a little bit older; if they had businesses, family, all that… they would come to the studio and that would be their time to chill out, smoke and create.”
As he got older and more established in his career, Wiz’s connection with cannabis deepened. “The older I got and the more I started to do, I would hang out with people like Curren$y, and we would smoke and just go on cool-*ss missions, do things and meet people. This was when Twitter was really popular. So I met a really good group of people, and we could just gather around pot and music; that was our lifestyle. That’s what it really became for me: a community of like-minded people and we were able to grow. As the laws changed and became less harsh, we were able to more freely express ourselves through pot.”
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