Your Cousins In Florida Like Their Weed: Why Hispanic Voters Could Tip The Scale For Cannabis,Will It Be Enough?

Hispanics, who account for 22% of Florida’s electorate with 2.75 million voters, are showing increasing support for cannabis legalization. In a recent poll conducted by TelevisaUnivision and Media Predict, 60% of Hispanic voters in the state expressed either a definite or probable “yes” on Amendment 3, which seeks to legalize recreational cannabis for adults aged 21 and older. 

This is a 2% rise from last month’s numbers, highlighting growing acceptance within this key demographic. For cannabis investors, this trend signals potential market expansion in Florida, making the Hispanic electorate an essential group to watch as it could shape the future of the state’s cannabis industry.

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High Support Among Non-Hispanic Voters

Among non-Hispanic voters, 63% showed similar enthusiasm for cannabis legalization. The poll, conducted online from September 12-16 …

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