Instagram CEO Reveals 5 Secrets For Engagement And Success
Via El Planteo
In a recent video, Adam Mosseri, CEO of Instagram – a Meta Platforms Inc (NASDAQ: META) company, outlined several strategies to help users boost engagement on the platform. The video, shared on Mosseri’s Instagram account, provides actionable insights into how users can better understand and improve their content performance. These insights are crucial for both new and seasoned content creators looking to enhance their presence on Instagram.
1. Monitor Instagram Engagement Over Time
Mosseri emphasized the importance of tracking engagement beyond the initial days after posting. “Keep an eye on your insights for a few days after you post, not just for the first few hours,” he advised. “Because of how recommendations work on Instagram, your content can continue to reach new people for a few weeks after posting.”
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He further explained that many users consume content from accounts they don’t follow, which Instagram calls “recommendations.” These recommendations are often more than two days old; thus, the need to monitor engagement metrics like play counts and like counts over a longer period.
2. Respond To Comments
Interacting with comments …