Q&A: Draper Bender on Grön’s First Year With Wyld

A year ago, Grön was an edibles brand in nine states, and Wyld was about to buy it. When the deal was announced in January, Grön founder Christine Apple told Cannabis Now that the Portland, Ore., brand had “passed over those older legacy states that are more saturated,” including California, Colorado, Washington and Michigan. Now, Grön is in all four.

Since September, Grön has launched in six new states and relaunched in Nevada, bringing it to 15 states plus Canada.

That growth traces back to a cup of coffee. Draper Bender, Grön’s president, helped set the deal in motion when he sat down with Wyld founder and CEO Aaron Morris, and he has spent the months since bringing the two companies together.

Cannabis Now spoke with Bender about how the deal came together, Grön’s place in the Wyld lineup, the brand’s record-setting Halloween edition and what comes next.

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